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Salesforce Certified B2C Commerce Architect · Senior Full-Stack Engineer

I build commerce systems that hold up under real traffic and real money. Eight years architecting Salesforce B2C Commerce for global retail brands across India, Canada, and the United States. On my own time, a portfolio of live products that people pay for.

8+

Years in enterprise commerce

66

Live storefronts

33

Brands across six markets

5

Products shipped and live

LancômeKiehl'sKérastaseNYX CosmeticsSkinCeuticalsYves Saint LaurentIT CosmeticsAesopGiorgio ArmaniLa Roche-PosayPureologyRedkenskinbetter scienceVichyBeauty OutletBiothermDermaclub
GhostHair.comL'Oréal ProfessionnelMaison MargielaMatrixMizaniMuglerPradaRalph LaurenSalonCentricSegredos de SalãoShu UemuraUrban DecayValentinoViktor & RolfYouth To The People
01The estate

66 storefronts, 33 brands, six markets.

66

Live storefronts

33

Distinct brands

6

Markets

33 brands · 66 storefronts

  • LancômeUS CA BR MX CL AR
  • Kiehl'sUS CA MX CL AR
  • KérastaseUS CA BR CL
  • NYX CosmeticsUS CA MX CL
  • SkinCeuticalsUS CA BR MX
  • Yves Saint LaurentUS CA BR MX
  • IT CosmeticsUS CA MX
  • AesopUS CA
  • Giorgio ArmaniUS CA
  • La Roche-PosayUS CA
  • PureologyUS CA
  • RedkenUS CA
  • skinbetter scienceUS CA
  • VichyUS CA
  • Beauty OutletCA
  • BiothermCA
  • DermaclubBR
  • GhostCA
  • Hair.comUS
  • L'Oréal ProfessionnelCA
  • Maison MargielaUS
  • MatrixCA
  • MizaniUS
  • MuglerUS
  • PradaUS
  • Ralph LaurenUS
  • SalonCentricUS
  • Segredos de SalãoBR
  • Shu UemuraUS
  • Urban DecayUS
  • ValentinoUS
  • Viktor & RolfUS
  • Youth To The PeopleUS

One estate, six markets. A brand is not one storefront. Lancôme runs in all six, each with its own catalogue, its own promotions, and its own release calendar. Shared framework work lands across every one of them at once, which is the argument for getting the architecture right and the reason a regression is never in a single place.

02Selected work

Products I have shipped.

Live · paying subscribers

AniCue

Anime & manga release tracker

Tracks over 106,000 anime and manga titles and tells people the moment a new episode or chapter lands, through push, Discord, or their own calendar.

React NativeNext.jsSupabasePostgreSQLDeno Edge FunctionsZustand+3
Read the case study
AniCue home page showing a trending anime hero, a live catalogue count of 106,492 tracked titles, and a latest-news row.
Live

RoastPit

AI debate arena

Eight large language models argue with each other over user-submitted prompts, across escalating rounds, while the audience votes on who actually made the better case.

Next.js 16OpenRouterSupabasexAI TTSStripeRemotion Lambda+1
Read the case study
RoastPit home page: the headline 'The AI roast arena where no opinion is sacred' above a debate prompt box and suggested topics.
Live · one-time Pro

RookReader

Ebook & audiobook reader

An Android reader for ebooks, audiobooks and web serials, with cross-device sync, a vocabulary trainer, and an AI companion that is structurally incapable of spoiling the book for you.

FlutterDartRiverpodgo_routerDriftSupabase+3
Read the case study
RookReader's library screen on Android: a continue-reading card, smart shelves, and a cover grid, with Library, Novels, Listen and Profile tabs.
Live

Afterly

Product aftercare & ownership

React Native 0.83React 19Supabase
In development

LFRP

Freeform roleplay, from a single thread to a persistent shared world

Next.jsSupabaseTanStack Query
Live

Timeloop

Habits & reminders

React NativeSupabaseNative alarm scheduling
03What I do

Two practices,
one discipline.

Enterprise commerce by day; shipped, paid-for products the rest of the time. Neither would be as good without the other.

01The day job

I architect Salesforce B2C Commerce.

SFRA and cartridge architecture, Business Manager, the job framework, and the parts of a storefront that only become visible when they break: checkout, payments, and performance under load.

At Publicis Sapient I have worked across an estate of 66 storefronts for a global beauty group: 33 brands across the US, Canada, Brazil, Mexico, Chile, and Argentina, worked from Gurgaon, Montreal, and New York. Certified at architect level on the platform (Arch-303), which very few engineers working in it are.

02The other half

I also build and sell my own software.

Five products live, two of them earning revenue, plus one in the works. That side covers everything a delivery role does not: backend architecture, third-party integration, multi-model AI orchestration, subscription billing, and app-store releases.

Owned end to end, with nobody to escalate to at 2am.

03The overlap

Owning a product changes how you architect one.

On a delivery team, an unreliable notification is a defect ticket. On my own products it is a refund, a one-star review, and an email I have to answer myself. AniCue's retry queue and dead-letter table exist because of the second version of that sentence, not the first.

The enterprise side supplies the scale: 66 storefronts, six markets, real money moving through checkout. The products supply the consequences. Most people in this field have one or the other.

04Capabilities
Salesforce B2C Commerce (SFCC)Cartridge developmentJob frameworkPerformance tuningCyberSourceRevenueCatPayment gateway securityNode.jsNext.jsFlutterExpressMulti-provider LLM integrationGPTLlamaQwenDockerPWA delivery
SFRABusiness ManagerOCAPI / SCAPIPayPalStripeGoogle Play BillingJavaScriptReactReact NativeDartHTML / CSS / SASSClaudeGeminiDeepSeekMySQLCI/CDPush & webhook pipelines
05Experience

Eight years, one platform, three countries.

  1. Jun 2023 – Present
    New York, US → India

    Senior Associate L1, Technology

    Publicis Sapient

    • Designed and implemented custom SFCC frameworks with client architecture teams, improving performance and scalability across 66 Americas storefronts in six markets.
    • Led payment gateway security hardening for top-tier retail brands, contributing to a 30% increase in e-commerce sales.
    • Owned code and design review governance; introduced automated testing and structured peer review, driving a 30% improvement in code quality.
    • Streamlined requirements and specification workflows, reducing development time by 25%.
  2. Oct 2021 – Jun 2023
    Montreal, Canada

    Senior Associate L1, Technology

    Publicis Sapient

    • Built, tested, and deployed third-party payment integrations (PayPal, CyberSource), improving payment reliability by 20%.
    • Ran code and design reviews against platform best practices, reducing defects by 25%.
    • Produced architectural artefacts during requirements gathering, reducing errors by 50%.
  3. Mar 2019 – Oct 2021
    Gurgaon, India

    Associate L2, Technology

    Publicis Sapient

    • Resolved production defects and supported release cycles using JavaScript and SFCC developer tooling.
    • Decomposed business requirements into estimated, deliverable stories using Next.js and React.
  4. Jan 2018 – Mar 2019
    Gurgaon, India

    Jr. Associate Technology (Contractor)

    Publicis Sapient

    • Supported 25+ brands by monitoring and resolving production incidents using SFCC tooling and Docker.
06Certifications
Arch-303 · 2026

Salesforce Certified B2C Commerce Architect

The architect-tier B2C Commerce credential.

Salesforce Certified B2C Commerce Developer

Salesforce Certified AI Associate